My name is Lana Matsuyama and I’m a graphic and web designer based in Brooklyn, New York. I graduated Magna Cum Laude from New York University in Spring 2007, where I studied Design, Psychology and Advertising. Since then, I’ve worked on a range of freelance projects from websites and e-marketing solutions for larger companies to promotional print materials for professionals in the arts.
In September 2007, I was hired as Junior Designer at artnet.com, the leading online resource for fine art and design galleries, collectors and dealers. Within two years, I was promoted to Senior Graphic & User Interface Designer. While there, I played a critical role in the design and production of all online and offline marketing and web design efforts including (but not limited to), the design of print and digital advertising, the enhancement of existing web pages and the user interface for artnet’s soon to be launched financial products. A more comprehensive array of work completed for artnet can be found here.
Currently, I work as the Creative Strategist at Zeta Interactive, an award-winning full-service interactive marketing agency. At Zeta, I collaborate with the sales and marketing team to conceptualize and execute creative web, email, mobile and social strategies for potential clients, and am working on establishing the new Zeta Interactive brand and visual identity. Some of our current clients include Sony, Scholastic, Time Inc., U.S. Airways, HP, Gilt Groupe, Sotheby’s and Paramount.
In my free time, I do anything to gain creative inspiration — painting and drawing, writing music, traveling, playing soccer, snowboarding near my hometown of Portland, Oregon, walking about the city taking photos of signage and documenting examples of good/bad typography. I dislike Papyrus typeface and its gratuitous usage in restaurant menus. I find it impossible to sift through a magazine or watch the credits in a movie without studying its design and type, in the same way that I can’t open a website without critiquing its information flow or considering an alternate form for its navigation. In short, being a designer isn’t just my job — it’s a way of life.